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Key instruments of improving the export marketing system effectiveness

Author

Listed:
  • Yu.I. Prodius

    (Odessa National Polytechnic University, Odessa, Ukraine)

  • V.Yu. Kolomiets

    (Odessa National Polytechnic University, Odessa, Ukraine)

Abstract

There were considered the essence and definition of the marketing mix, marketing system in international business activity and defined the key tools to improve its performance on foreign markets in this article.

Suggested Citation

  • Yu.I. Prodius & V.Yu. Kolomiets, 2014. "Key instruments of improving the export marketing system effectiveness," Economics: time realities Экономика: реалии времени, CyberLeninka;Одесский национальный политехнический университет, issue 6 (16), pages 64-69.
    • Handle: RePEc:scn:032811:16525858
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