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Холистический Подход Как Тенденция Развития Высшего Образования

Author

Listed:
  • ЛАПИН А.В.

    (Odessa National Polytechnic University, Odessa, Ukraine)

  • КИРНЕСЕНКО К.А.

    (Odessa National Polytechnic University, Odessa, Ukraine)

  • ВАННИК К.О.

    (Odessa National Polytechnic University, Odessa, Ukraine)

Abstract

В статье предложен холистический маркетинговый подход для развития и вывода на новый уровень деятельности высших учебных заведений (ВУЗ). Рассмотрены уровни маркетингового воздействия и разновидности стратегий развития образовательных учреждений, проанализированы различия между реальными результатами ВУЗов и теми, которые необходимы современному социуму. Применен латеральный маркетинг и приведены полученные результаты.

Suggested Citation

  • Лапин А.В. & Кирнесенко К.А. & Ванник К.О., 2014. "Холистический Подход Как Тенденция Развития Высшего Образования," Economics: time realities Экономика: реалии времени, CyberLeninka;Одесский национальный политехнический университет, issue 5 (15), pages 208-212.
    • Handle: RePEc:scn:032811:15935070
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