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Маркетинг Інноваційних Процесів У Фармацевтичному Бізнесі

Author

Listed:
  • КАСЬЯНОВ Я.А.

    (ДВНЗ «Київський національний економічний університет імени Вадима Гетьмана»)

Abstract

Проведено аналіз тенденцій розвитку інноваційної діяльності фармацевтичних підприємств у глобальному економічному середовищі. Дослідження спрямовані на виявлення залежності між науково-дослідними розробками фармацевтичних компаній, їх маркетинговою активністю та стратегіями розвитку.This article analyzes trends in the development of innovation activities of pharmaceutical companies in the global economic environment. Research aimed at identifying the relationship between medical research pharmaceutical companies, their marketing activities and development strategies.

Suggested Citation

  • Касьянов Я.А., 2013. "Маркетинг Інноваційних Процесів У Фармацевтичному Бізнесі," Economics: time realities Экономика: реалии времени, CyberLeninka;Одесский национальный политехнический университет, issue 5 (10), pages 75-83.
    • Handle: RePEc:scn:032811:15934868
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