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Методический Базис Маркетинговых Исследований

Author

Listed:
  • ГРИГОРУК ПАВЕЛ МИХАЙЛОВИЧ

    (Хмельницкий национальный университет, Хмельницкий, Украина)

Abstract

В статье рассмотрен методический инструментарий который может использован при проведении маркетинговых исследований в контексте общей методологии этого процесса. Представлено описание методов по степени общности и широтой их использования. Выделены теоретический и эмпирический уровни исследования. Представлены группы методов, свойственных каждому уровню, указаны их преимущества, недостатки и возможности применения.

Suggested Citation

  • Григорук Павел Михайлович, 2011. "Методический Базис Маркетинговых Исследований," Economics: time realities Экономика: реалии времени, CyberLeninka;Одесский национальный политехнический университет, issue 1 (1), pages 47-56.
    • Handle: RePEc:scn:032811:15934627
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