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Форсайт-Технологии Маркетинга Как Инструмент Формирования Клиентоориентированной Нелинейной Экономики

Author

Listed:
  • АФОНИЧКИН АЛЕКСАНДР ИВАНОВИЧ

    (Волжский университет имени В.Н. Татищева)

Abstract

В современной экономике маркетинговые технологии получают всё большее развитие. Одной из таких технологий является форсайт. В статье дана рецензия на монографию «Форсайт технологии маркетинга», подготовленную коллективом автором под руководством профессора Г.Л. Багиева.In today's economy, marketing techniques are gaining increasing development. One such technology is foresight. The article provides a review of the monograph ((Foresight Marketing Technologies}}, prepared by a team of authors led by Professor G.L. Bagiev.

Suggested Citation

  • Афоничкин Александр Иванович, 2017. "Форсайт-Технологии Маркетинга Как Инструмент Формирования Клиентоориентированной Нелинейной Экономики," Izvestiâ Sankt-Peterburgskogo gosudarstvennogo èkonomičeskogo universiteta Известия Санкт-Петербургского государственного экономического университета, CyberLeninka;Федеральное государственное бюджетное образовательное учреждение высшего образования «Санкт-Петербургский государственный экономический университет (СПбГЭУ)», issue 1-2 (103), pages 168-172.
    • Handle: RePEc:scn:032786:16984190
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