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К Оязыковлению Концепта «Время»: Функции Темпоральных Лексем В Рамках Английского Рекламного Текста

Author

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  • НИЛЬСЕН ЕВГЕНИЯ АЛЕКСАНДРОВНА

    (СПбГУЭФ)

Abstract

The author analyses the role of lexical units naming various periods of time in advertising texts. The article shows the role of temporal component in the creation of various types of impact on the consumer, aimed at the implementation of the main tasks and functions of an advertisement. The author also compared the specifics of temporal lexical units functioning in the texts which advertise goods for women and goods for men.

Suggested Citation

  • Нильсен Евгения Александровна, 2009. "К Оязыковлению Концепта «Время»: Функции Темпоральных Лексем В Рамках Английского Рекламного Текста," Izvestiâ Sankt-Peterburgskogo gosudarstvennogo èkonomičeskogo universiteta Известия Санкт-Петербургского государственного экономического университета, CyberLeninka;Федеральное государственное бюджетное образовательное учреждение высшего образования «Санкт-Петербургский государственный экономический университет (СПбГЭУ)», issue 1, pages 78-85.
    • Handle: RePEc:scn:032786:15923668
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