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Маркетинг Взаимодействия Как Фактор Повышения Конкурентных Преимуществ Медицинских Фирм И Учреждений

Author

Listed:
  • ОЛЕЙНИК МАРК ВАСИЛЬЕВИЧ

    (СПбГМУ им. акад. И. П. Павлова)

  • СТРАХОВА ОЛЬГА АЛЕКСАНДРОВНА

    (ВЭШ СПбГУЭФ)

Abstract

The article is devoted to the development of communications between business-subjects on the healthcare market based on the modern concept of interaction marketing. The authors show the mechanism of interaction between partners concerning production, distribution and consumption of goods and services provided by medical companies and organizations.

Suggested Citation

  • Олейник Марк Васильевич & Страхова Ольга Александровна, 2009. "Маркетинг Взаимодействия Как Фактор Повышения Конкурентных Преимуществ Медицинских Фирм И Учреждений," Izvestiâ Sankt-Peterburgskogo gosudarstvennogo èkonomičeskogo universiteta Известия Санкт-Петербургского государственного экономического университета, CyberLeninka;Федеральное государственное бюджетное образовательное учреждение высшего образования «Санкт-Петербургский государственный экономический университет (СПбГЭУ)», issue 1, pages 53-57.
    • Handle: RePEc:scn:032786:15923664
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