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Social media is important key in market economy

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  • METIN BARXHAJ

Abstract

Many social media outlets have procedures by which entities or individuals can report trademark or copyright abuse to the outlet, which may then take appropriate actions, including suspending the responsible user’s account and removing infringing content. In fact, many social media companies, including Facebook, YouTube, and Twitter. In addition, companies should have terms and conditions for their own social media outlets, with provisions specifying how to properly use the company’s and/or third parties’ intellectual property. Marketers conducting certain types of social media marketing campaigns, particularly promotions and user-generated content campaigns, should have rules in place that include specific prohibitions regarding trademark and copyright infringement and impersonation.

Suggested Citation

  • Metin Barxhaj, 2016. "Social media is important key in market economy," European journal of economics and management sciences, CyberLeninka;«East West» Association for Advanced Studies and Higher Education GmbH, issue 3, pages 20-22.
    • Handle: RePEc:scn:032479:16907536
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