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Регион В Поисках Нового Туристического Имиджа И Продуктов

Author

Listed:
  • Лапицкая Л. В.

    (Ульяновский государственный университет)

  • Стрелец Е. В.

    (Ульяновский государственный университет)

Abstract

В советские годы Ульяновск по праву считался третьей туристической столицей СССР, однако с изменением политического режима объём туристического потока упал в десятки раз. В регионе идет поиск нового туристического имиджа и привлекательного продукта. В этом процессе необходима ориентация на стратегии дифференцированного маркетинга.In the Soviet years Ulyanovsk by right was considered as the third tourist capital of the USSR, however with change of a political regime the volume of a tourist stream fell in tens times. In the region there is a search of new tourist image and an attractive product. In this process we consider orientation to strategy of the differentiated marketing is necessary.

Suggested Citation

  • Лапицкая Л. В. & Стрелец Е. В., 2012. "Регион В Поисках Нового Туристического Имиджа И Продуктов," Научный журнал НИУ ИТМО. Серия «Экономика и экологический менеджмент», CyberLeninka;Федеральное государственное автономное образовательное учреждение высшего образования «Санкт-Петербургский национальный исследовательский университет информационных технологий, механики и оптики», issue 2, pages 255-260.
    • Handle: RePEc:scn:031903:14875089
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