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Innovative approaches to formation of marketing communications in modern high school

Author

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  • Рубанова И. М.

    (Санкт-Петербургский государственный университет сервиса и экономики)

Abstract

В статье рассматривается динамика изменений в глобальном образовательном пространстве, ее влияние на управление высшими образовательными учреждениями в России, внедрение инновационных методов и способов управления маркетинговыми коммуникациями и рекламными технологиями в вузе.In the article the author shows dynamics of changes in global educational area, influence on management of the higher educational institutions in Russia, is presented introduction of innovative methods and ways of management of marketing communications and advertising technologies in high school is considered.

Suggested Citation

  • Рубанова И. М., 2012. "Innovative approaches to formation of marketing communications in modern high school," Научный журнал НИУ ИТМО. Серия «Экономика и экологический менеджмент», CyberLeninka;Федеральное государственное автономное образовательное учреждение высшего образования «Санкт-Петербургский национальный исследовательский университет информационных технологий, механики и оптики», issue 1, pages 358-373.
    • Handle: RePEc:scn:031903:14597658
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