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Значимость Упаковки Товара Как Элемента Рекламы При Формировании Потребительских Предпочтений


  • Серебренникова Екатерина Сергеевна


В данной статье рассматривается значимость упаковки при продвижении товаров. Указывается необходимость разработки креативной упаковки для формирования положительных потребительских предпочтений. Особый акцент делается на важности проектирования дизайна упаковки, даются некоторые рекомендации при его разработке.

Suggested Citation

  • Серебренникова Екатерина Сергеевна, 2014. "Значимость Упаковки Товара Как Элемента Рекламы При Формировании Потребительских Предпочтений," Economics Экономикс, CyberLeninka;Общество с ограниченной ответственностью «Постскриптум», issue 2.
  • Handle: RePEc:scn:031885:15541795

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