IDEAS home Printed from https://ideas.repec.org/a/scn/031730/16894101.html
   My bibliography  Save this article

What is not csr: extremes of csr perception in the world of business and strategic view on it in the era of conscious capitalism

Author

Listed:
  • OKOROCHKOVA ANASTASIA

    (Lomonosov Moscow State University)

Abstract

Extremes of Corporate Social Responsibility (CSR) perception are evident in the business world today. Business leaders and other stakeholders can’t understand what in particular, how and for what purpose they should practice CSR and they often narrow it down to different business activities that do not have any connection with sustainable development of business. By opposing it to philanthropy and charity; to practice of social investments; to marketing activities and PR; tothe concept of shared value, one would find out that CSR is not something evident; it is more aboutsustainable business model creation. Even if the company is following the rules and requirements, paying taxes on time and demonstrating an annual social report, it doesn’t necessarily mean that this company is a socially responsible one. This paper tests the hypothesis that in the era of consciouscapitalism CSR is to be more complex and strategic. The evidence collected from real business stories supported this hypothesis. This suggests that there is a managerial, complex and strategic definition ofCSR that does ensure business to become more sustainable in the era of conscious capitalism.

Suggested Citation

  • Okorochkova Anastasia, 2016. "What is not csr: extremes of csr perception in the world of business and strategic view on it in the era of conscious capitalism," Review of Business and Economics Studies, CyberLeninka;Федеральное государственное образовательное бюджетное учреждение высшего профессионального образования «Финансовый университет при Правительстве Российской Федерации» (Финансовый университет), issue 2, pages 83-94.
  • Handle: RePEc:scn:031730:16894101
    as

    Download full text from publisher

    File URL: http://cyberleninka.ru/article/n/what-is-not-csr-extremes-of-csr-perception-in-the-world-of-business-and-strategic-view-on-it-in-the-era-of-conscious-capitalism
    Download Restriction: no

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:scn:031730:16894101. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (CyberLeninka). General contact details of provider: http://cyberleninka.ru/ .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.