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Introducing the organizing structures of management with marketing orientation on enterprise of the branches to difficult industry of the Ukraine

Author

Listed:
  • Hussarov O. O.
  • Antipceva O. Yu

Abstract

The article is devoted the theoretical and practical aspects of organization of marketing activity on an industrial enterprise. Authors are expose failings in the field of organization of marketing activity on the enterprises of industries of heavy industry and suggestions are developed on their liquidation by the gradual passing to the computer-integrated marketings structures.

Suggested Citation

  • Hussarov O. O. & Antipceva O. Yu, 2010. "Introducing the organizing structures of management with marketing orientation on enterprise of the branches to difficult industry of the Ukraine," Вісник економіки транспорту і промисловості, CyberLeninka;Украинская государственная академия железнодорожного транспорта, issue 29, pages 427-429.
    • Handle: RePEc:scn:031720:15295218
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