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Маркетинговые Инструменты Реализации Концепции Корпоративной Идентичности

Author

Listed:
  • Андреева Л. Ю.

    (Ростовский государственный университет путей сообщения)

Abstract

Концепция корпоративной идентичности приобретает все большую популярность в системе финансово-кредитного обслуживания, что объясняется весомой зависимостью данной сферы от того, каким образом работники банка взаимодействуют с потребителями и передают его идентичность.

Suggested Citation

  • Андреева Л. Ю., 2012. "Маркетинговые Инструменты Реализации Концепции Корпоративной Идентичности," Terra Economicus, CyberLeninka;Федеральное государственное автономное образовательное учреждение высшего профессионального образования «Южный федеральный университет», vol. 10(1-3), pages 133-136.
    • Handle: RePEc:scn:031478:14411271
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