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Shariah Marketing characteristics and trust: study on customer bmt in Malang, Indonesia

Author

Listed:
  • SYOFIATUL SAFITRI

    (University of Brawijaya)

  • SUHARYONO S.

    (University of Brawijaya)

  • ZAINUL ARIFIN

    (University of Brawijaya)

Abstract

Muslims in Indonesia is the largest Muslim who are the target market in the Islamic finance industry. In the context of Islamic financial product marketing, Muslim consumers being potential consumers. Muslim consumers have a unique character because they believe religious rules. This research aims to examine the effect of Shariah Marketing Characteristics on customer satisfaction and trust. This research used a quantitative approach with 375 respondents as sample BMT in Malang. The data were analyzed using Generalized Structured Component Analysis (GSCA). The findings of this study is that the Theistic, Ethic, Realistic and Humanistic (Shariah Marketing Characteristics) significantly affects the satisfaction and trust. There is a hypothesis that is not significant, which between Humanistic on customer trust.

Suggested Citation

  • Syofiatul Safitri & Suharyono S. & Zainul Arifin, 2016. "Shariah Marketing characteristics and trust: study on customer bmt in Malang, Indonesia," Russian Journal of Agricultural and Socio-Economic Sciences, CyberLeninka;Редакция журнала Russian Journal of Agricultural and Socio-Economic Sciences, vol. 60(12), pages 74-78.
    • Handle: RePEc:scn:031261:16967666
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