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Study on destination image, satisfaction, trust and behavioral intention

Author

Listed:
  • PUJIASTUTI ENY ENDAH

    (Faculty of Administrative Science, University of Brawijaya)

  • NIMRAN UMAR

    (Faculty of Administrative Science, University of Brawijaya)

  • SUHARYONO S.

    (Faculty of Administrative Science, University of Brawijaya)

  • KUSUMAWATI ANDRIANI

    (Faculty of Administrative Science, University of Brawijaya)

Abstract

The purpose of the study was to develop understanding about the influence of Destination image, and satisfaction towards pada trust and behavioral intention in the tourist village in Sleman, Yogyakarta. The sampes of the study were the domestic tourists whose ages were between 18 and 35 years old. The method of analysis was Generalized Structured Component Analysis (GSCA) in order to analyze the correlation between Destination image as well as satisfaction and trust as well as behavioral intention. The findings show that Destination image had significant influence towards trust, satisfaction had significant influence towards trust, Destination image did not have significant influence towards behavioral intention, satisfaction did not have any significant influence towards behavioral intention and trust did not have significant influence towards behavioral intention. It also showed that satisfaction had indirect influence towards behavioral intention through trust. It was expected that further study may explore the role of trust towards tourism village in Indonesia. It is important to conduct further studies where data are taken from several tourism villages in Indonesia. The findings indicated that there was correlation between Destination image, satisfaction, and trust; these three had influence towards behavioral intention in the future. At last, trust played important role in tourism village.

Suggested Citation

  • Pujiastuti Eny Endah & Nimran Umar & Suharyono S. & Kusumawati Andriani, 2017. "Study on destination image, satisfaction, trust and behavioral intention," Russian Journal of Agricultural and Socio-Economic Sciences, CyberLeninka;Редакция журнала Russian Journal of Agricultural and Socio-Economic Sciences, vol. 61(1), pages 148-159.
    • Handle: RePEc:scn:031261:16967543
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    Cited by:

    1. Xiaojuan Rao & Hongliang Qiu & Alastair M. Morrison & Wei Wei & Xihua Zhang, 2022. "Predicting Private and Public Pro-Environmental Behaviors in Rural Tourism Contexts Using SEM and fsQCA: The Role of Destination Image and Relationship Quality," Land, MDPI, vol. 11(3), pages 1-30, March.

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