IDEAS home Printed from https://ideas.repec.org/a/scn/031253/13930229.html
   My bibliography  Save this article

Marketing approach to fixing the fare of road passenger transport services

Author

Listed:
  • Shynkarenko V.

    (Kharkiv National Automobile and Highway University)

  • Legkyi S.

    (Kharkiv National Automobile and Highway University)

Abstract

The existing approaches to fixing the fare of transport service using marketing approach have been analyzed; their advantages and disadvantages have been identified. The improved marketing approach to fixing the fare of road transport services is presented. It takes into account all essential market factors, discloses the mechanism of conciliation of consumers and producers' interests, and establishes its connection with market mechanism; determines the place and importance of consumer value and profit during the process of fare fixing.

Suggested Citation

  • Shynkarenko V. & Legkyi S., 2010. "Marketing approach to fixing the fare of road passenger transport services," Экономика транспортного комплекса, CyberLeninka;Харьковский национальный автомобильно-дорожный университет, issue 17, pages 82-89.
    • Handle: RePEc:scn:031253:13930229
    as

    Download full text from publisher

    File URL: http://cyberleninka.ru/article/n/marketing-approach-to-fixing-the-fare-of-road-passenger-transport-services
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:scn:031253:13930229. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CyberLeninka (email available below). General contact details of provider: http://cyberleninka.ru/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.