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Организация Информационных Потоков В Управлении Логистикой На Автомобильном Транспорте

Author

Listed:
  • Романенкова Ольга Николаевна

    (Финансовый университет)

Abstract

В статье рассматривается взаимодействие маркетинговой и логистической системы организации, чья совместная деятельность на пути перемещения товара от продавца к покупателю направлена на снижение маркетинговых и логистических издержек посредством внедрения и рационального использования новейших средств дистанционного контроля и сбора логистической информации с целью оперативного реагирования на внешние условия среды рынка.The paper discusses the interaction between marketing and logistics systems whose joint activities ensuring the movement of goods from the seller to buyer are aimed to reduce marketing and logistics costs through the introduction and efficient use of remote monitoring and logistics data collecting to respond timely and adequately to external market conditions.

Suggested Citation

  • Романенкова Ольга Николаевна, 2014. "Организация Информационных Потоков В Управлении Логистикой На Автомобильном Транспорте," Экономика. Налоги. Право, CyberLeninka;Федеральное государственное образовательное бюджетное учреждение высшего профессионального образования «Финансовый университет при Правительстве Российской Федерации» (Финансовый университет), issue 5, pages 56-61.
    • Handle: RePEc:scn:031101:15724722
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