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Specifics of organizational and functional mechanism to provide implementation of marketing strategy of cargo haulers

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  • Mitchenko Galina

Abstract

Specifics of implementation of marketing strategy of cargo haulers are identified. Indicators of their marketing strategies’ efficiency are reviewed. The structure of organizational and functional mechanism of implementation of marketing strategies’ by cargo haulers is suggested.

Suggested Citation

  • Mitchenko Galina, 2013. "Specifics of organizational and functional mechanism to provide implementation of marketing strategy of cargo haulers," Бизнес в законе. Экономико-юридический журнал, CyberLeninka;Издательский дом Юр-ВАК, issue 4, pages 119-122.
    • Handle: RePEc:scn:027818:14513439
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    Keywords

    INDICATORS’ SYSTEM;

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