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Проблемы Неэтичности Маркетинга Табакокурения

Author

Listed:
  • Пичугина Екатерина Георгиевна

Abstract

Такое явление как неэтичный маркетинг рассматривается на примере табачных компаний. Используемые в настоящей статье построения и классификация (в зависимости от достигаемых целей и используемых средств, объекта воздействия и территориального признака) помогают автору глубже понять проблемы этики бизнеса и неэтичности маркетинга табакокурения.

Suggested Citation

  • Пичугина Екатерина Георгиевна, 2009. "Проблемы Неэтичности Маркетинга Табакокурения," Бизнес в законе. Экономико-юридический журнал, CyberLeninka;Издательский дом Юр-ВАК, issue 4, pages 301-304.
    • Handle: RePEc:scn:027818:14511190
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