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New trends in marketing communication

Author

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  • Bačík Radovan

    (University of Presov in Presov)

  • Fedorko Igor

    (University of Presov in Presov)

Abstract

Article tests the current possibilities offered by the new marketing tools in the application of the selected organization. The first chapter of article defining the basic concepts related to the theory about the new trends in terms of online marketing communication. The analytical part focuses on the evaluation conducted a survey in which we follow the reactions of respondents carried out in form of online marketing and testing the impact of these factors in creating a positive image of the organization. To obtain the necessary information and data article uses the method of exploration, through questionnaires, which principle is based on data by subjective responses of the respondents. The survey, which was attended by a total of 209 respondents, was conducted through a questionnaire.

Suggested Citation

  • Bačík Radovan & Fedorko Igor, 2013. "New trends in marketing communication," Sovremennaa ekonomika: problemy, tendencii, perspektivy Современная экономика: проблемы, тенденции, перспективы, CyberLeninka;Муромский институт (филиал) Государственного образовательного учреждения высшего профессионального образования "Владимирский государственный университет им. Александра Григорьевича и Николая Григорьевича Столетовых", issue 8 (1), pages 39-47.
    • Handle: RePEc:scn:018798:14491534
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    Cited by:

    1. Vincent Soltes & Beata Gavurova, 2015. "Modification Of Performance Measurement System In The Intentions Of Globalization Trends," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 11(2), pages 160-170, June.
    2. Michal Soltes & Lukas Pinka, 2015. "Innovation In Alternative Forms Of Investments," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 11(1), pages 168-178, June.

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