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Изменение Функций Маркетинга В Корпоративной Практике

Author

Listed:
  • Андреева Ольга Дмитриевна

    (Всероссийская академия внешней торговли)

Abstract

Существенные изменения в системе сбыта в странах рыночной экономики привели к необходимости переосмыслить роль маркетинга. Автор рассматривает направления изменений в системе маркетинга фирм-производителей продукции, а также компаний розничной торговли, выявляет новые пути деятельности отделов маркетинга.

Suggested Citation

  • Андреева Ольга Дмитриевна, 2012. "Изменение Функций Маркетинга В Корпоративной Практике," Российский внешнеэкономический вестник, CyberLeninka;Государственное образовательное учреждение Высшего профессионального образования Всероссийская академия внешней торговли Минэкономразвития России, issue 7, pages 60-81.
    • Handle: RePEc:scn:018481:14855377
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