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Механизм Формирования Маркетинго-Логистических Систем На Предприятиях Мебельной Промышленности

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  • БАРАНОВСКИЙ СТАНИСЛАВ ИВАНОВИЧ

    (Белорусский государственный технологический университет)

  • РЫХЛИЦКАЯ АНАСТАСИЯ ВАЛЕРЬЕВНА

    (Белорусский государственный технологический университет)

Abstract

В статье раскрываются основные критерии взаимосвязи маркетинга и логистики. Приводится механизм формирования маркетинго-логистической системы на предприятии. Формулируются рекомендации по организации сбалансированной маркетинго-логистической системы на предприятии по функциональному признаку.The article reveals the basic criteria of relationship between marketing and logistic. The formation mechanism of marketing and logistic system at the enterprise is provided. The recommendations of organization balanced marketing and logistic system at the enterprise for a functional sign are formulated.

Suggested Citation

  • Барановский Станислав Иванович & Рыхлицкая Анастасия Валерьевна, 2014. "Механизм Формирования Маркетинго-Логистических Систем На Предприятиях Мебельной Промышленности," Труды БГТУ. Серия 7: Экономика и управление, CyberLeninka;УО «Белорусский государственный технологический университет», issue 7, pages 110-113.
    • Handle: RePEc:scn:016715:16533246
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