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Маркетинг В Отраслях Строительных Материалов Экономики Республики Беларусь В Переходный К Рынку Период

Author

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  • Григорцевич С. В.

    (Белорусский государственный технологический университет)

Abstract

В статье рассматривается современное состояние и использование маркетинговых технологий в отраслях строительных материалов. Проанализирована структурная организация служб маркетинга. Сделан вывод о том, что альтернативность имеет определенные границы, которые обусловлены объективными и субъективными факторами.An article highlights the current state and use of marketing techniques in construction materials sectors. The structural organization of marketing services has been analyzed. That has let to deduce an inference that alternative has the established borders, determined by the objective and judgmental factors.

Suggested Citation

  • Григорцевич С. В., 2013. "Маркетинг В Отраслях Строительных Материалов Экономики Республики Беларусь В Переходный К Рынку Период," Труды БГТУ. Серия 7: Экономика и управление, CyberLeninka;УО «Белорусский государственный технологический университет», issue 7, pages 120-123.
    • Handle: RePEc:scn:016715:15653976
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    File URL: http://cyberleninka.ru/article/n/marketing-v-otraslyah-stroitelnyh-materialov-ekonomiki-respubliki-belarus-v-perehodnyy-k-rynku-period
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