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Экологический И Социальный Маркетинг В Контексте Устойчивого Развития

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  • Пузыревская А. А.

    (Белорусский государственный технологический университет)

Abstract

Статья посвящена анализу основных направлений реализации социально ответственного маркетинга предприятиями в социально ориентированной экономике Республики Беларусь в контексте устойчивого развития. Особое внимание уделено экологическому маркетингу как наиболее динамично развивающемуся направлению социального маркетинга на глобальных рынках.This article analyzes the main directions of implementation of socially responsible marketing businesses in a socially oriented economy of the Republic of Belarus in the context of sustainable development. Particular attention is paid to environmental marketing as the most rapidly developing areas of social marketing in global markets.

Suggested Citation

  • Пузыревская А. А., 2013. "Экологический И Социальный Маркетинг В Контексте Устойчивого Развития," Труды БГТУ. Серия 7: Экономика и управление, CyberLeninka;УО «Белорусский государственный технологический университет», issue 7, pages 150-153.
    • Handle: RePEc:scn:016715:15653288
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