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Маркетинговые Инструменты Обеспечения Качества Услуг Вуза

Author

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  • ГЛАДКОВА МАРИНА ВЛАДИМИРОВНА

    (Сыктывкарский государственный университет)

Abstract

Рассматривается роль маркетинговых инструментов в обеспечении качества услуг учреждений высшего профессионального образования. Автором уточнено содержание категории «качества» применительно к деятельности вуза, предложена типология маркетинговых стратегий позиционирования, обеспечивающих удовлетворение потребителей от качества услуг образовательного учреждения.

Suggested Citation

  • Гладкова Марина Владимировна, 2011. "Маркетинговые Инструменты Обеспечения Качества Услуг Вуза," Creative Economy Креативная экономика, CyberLeninka;Общество с ограниченной ответственностью Издательство «Креативная экономика», issue 9, pages 53-57.
    • Handle: RePEc:scn:016458:16636155
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