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Когда И Как Учить Креативному Менеджменту?

Author

Listed:
  • ГОРБУНОВА МАРГАРИТА ВАСИЛЬЕВНА

    (Нижегородский государственный университет им. Н.И.Лобачевского)

  • ГОРШКОВА ЛЮДМИЛА АЛЕКСЕЕВНА

    (Нижегородский государственный университет им. Н.И.Лобачевского)

Abstract

Поставлен вопрос о необходимости разработки нового курса для подготовки магистров креативного менеджмента. Выделено пять его характерных черт, предопределяющих особенности подачи материала и используемых подходов к обучению.

Suggested Citation

  • Горбунова Маргарита Васильевна & Горшкова Людмила Алексеевна, 2011. "Когда И Как Учить Креативному Менеджменту?," Creative Economy Креативная экономика, CyberLeninka;Общество с ограниченной ответственностью Издательство «Креативная экономика», issue 7, pages 85-89.
    • Handle: RePEc:scn:016458:16636116
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