IDEAS home Printed from https://ideas.repec.org/a/scn/016458/16636015.html
   My bibliography  Save this article

Разработка Методических Подходов К Оценке Эффективности Брендинга

Author

Listed:
  • ОКОЛЬНИШНИКОВА ИРИНА ЮРЬЕВНА

    (Южно Уральский государственный университет)

Abstract

В статье рассмотрены метрики эффективности маркетинговых затрат на брендинг, проанализированы подходы к оценке экономической и коммуникативной эффективности маркетинговых коммуникаций. Автором изучены методы оценки нематериальной составляющей бренда и выделены стратегические показатели, характеризующие эффективность брендинга.

Suggested Citation

  • Окольнишникова Ирина Юрьевна, 2011. "Разработка Методических Подходов К Оценке Эффективности Брендинга," Creative Economy Креативная экономика, CyberLeninka;Общество с ограниченной ответственностью Издательство «Креативная экономика», issue 1, pages 130-136.
    • Handle: RePEc:scn:016458:16636015
    as

    Download full text from publisher

    File URL: http://cyberleninka.ru/article/n/razrabotka-metodicheskih-podhodov-k-otsenke-effektivnosti-brendinga
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:scn:016458:16636015. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CyberLeninka (email available below). General contact details of provider: http://cyberleninka.ru/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.