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Совершенствование Плана Интернет-Маркетинга Коммерческого Банка

Author

Listed:
  • ИВАНОВ АНДРЕЙ ВЛАДИМИРОВИЧ

    (Поволжский государственный университет телекоммуникаций и информатики)

Abstract

Для формирования плана интернет-маркетинга коммерческого банка необходимо определить группы показателей, достижение целевых значений которых будет индикатором его (плана) успешной реализации. Разработанная методика позволяет формировать карты стратегических целей и связанных с ними стратегических показателей для планирования интернет-маркетинга коммерческого банка.

Suggested Citation

  • Иванов Андрей Владимирович, 2012. "Совершенствование Плана Интернет-Маркетинга Коммерческого Банка," Creative Economy Креативная экономика, CyberLeninka;Общество с ограниченной ответственностью Издательство «Креативная экономика», issue 7, pages 126-132.
    • Handle: RePEc:scn:016458:16635894
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