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Заимствование Российскими Производителями Элементов Продвижения Авиапродукции На Мировой Рынок

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  • МАРТЫНОВА ЛИДИЯ ВЯЧЕСЛАВОВНА

Abstract

Обоснована актуальность применения инструментов маркетинга в высокотехнологичных отраслях российской промышленности. Конкретизируются направления отставания от зарубежных конкурентов при широких возможностях и масштабных государственных инвестициях. Предлагается заимствование с адаптацией принципов и подходов продвижения продукции, обслуживания клиентов у лидеров продаж стран БРИКС.

Suggested Citation

  • Мартынова Лидия Вячеславовна, 2012. "Заимствование Российскими Производителями Элементов Продвижения Авиапродукции На Мировой Рынок," Creative Economy Креативная экономика, CyberLeninka;Общество с ограниченной ответственностью Издательство «Креативная экономика», issue 3, pages 40-45.
    • Handle: RePEc:scn:016458:16635801
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