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Оценка Эффективности Управления Маркетинговым Потенциалом

Author

Listed:
  • ШАЦКИЙ АЛЕКСЕЙ ИВАНОВИЧ

    (Национальный исследовательский университет – Белгородский государственный университет)

Abstract

Рассмотрены вопросы оценки эффективности управления маркетинговым потенциалом через совокупность показателей, отражающих связь предприятия с рынком. Приведена оригинальная методика, позволяющая построить матрицу эффективности управления маркетинговым потенциалом.

Suggested Citation

  • Шацкий Алексей Иванович, 2013. "Оценка Эффективности Управления Маркетинговым Потенциалом," Creative Economy Креативная экономика, CyberLeninka;Общество с ограниченной ответственностью Издательство «Креативная экономика», issue 5 (77), pages 111-116.
    • Handle: RePEc:scn:016458:16635649
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