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Анализ И Прогноз Развития Медианосителей Рекламной Отрасли В Современных Условиях

Author

Listed:
  • СЕРГЕЕВА ОЛЕСЯ ЮРЬЕВНА

    (Уфимский государственный нефтяной технический университет)

  • ГУЗАИРОВА ГУЗЕЛЬ РИНАТОВНА

    (Уфимский филиал финансового университета при Правительстве РФ)

Abstract

В статье дано определение рекламной отрасли, проведен анализ развития мирового и российского рынков рекламы. Рассмотрены темпы развития медианосителей мирового и российского рынков рекламы.

Suggested Citation

  • Сергеева Олеся Юрьевна & Гузаирова Гузель Ринатовна, 2014. "Анализ И Прогноз Развития Медианосителей Рекламной Отрасли В Современных Условиях," Creative Economy Креативная экономика, CyberLeninka;Общество с ограниченной ответственностью Издательство «Креативная экономика», issue 8 (92), pages 39-48.
    • Handle: RePEc:scn:016458:16635484
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