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Социально-Демографический Маркетинг: Проблемы, Цели, Анализ

Author

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  • БЕЛЯЕВСКИЙ ИГОРЬ КОНСТАНТИНОВИЧ

    (Государственный университет экономики, статистики и информатики (МЭСИ))

Abstract

Социально-демографический маркетинг важное и актуальное научно-практическое направление, которое изучает и моделирует как влияние социальных и демографических факторов на развитие потребительского рынка, так и воздействие рыночных процессов на демографию и социальное развитие. Для исследования были использованы материалы государственной статистики, обработанные автором.

Suggested Citation

  • Беляевский Игорь Константинович, 2014. "Социально-Демографический Маркетинг: Проблемы, Цели, Анализ," ЭТАП: экономическая теория, анализ, практика, CyberLeninka;Автономная некоммерческая образовательная организация «Институт эффективных технологий», issue 3, pages 92-111.
    • Handle: RePEc:scn:014532:16382081
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