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Управление Качеством Услуг На Рынке Образования: Маркетинговые Технологии И Инструменты

Author

Listed:
  • Пржедецкая Наталия Витовна

    (Ростовский государственный экономический университет («РИНХ»))

Abstract

Рассматриваются маркетинговые технологии и инструменты в управлении качеством услуг образования. Представлена статистическая информация по формированию цен на различные программы бизнес-образования. При этом проанализированы формы и методы конкурентной борьбы на рынке образования и представлена схема институциональной модели конкуренции на российском рынке образования.Marketing technologies and tools in management of educational services quality are considered. The statistics information about price assessment for different programs of business-education is given. Besides the forms and methods of competitiveness in the market of education are analysed and the scheme of institutional model of competitiveness in the Russian market of education is described.

Suggested Citation

  • Пржедецкая Наталия Витовна, 2015. "Управление Качеством Услуг На Рынке Образования: Маркетинговые Технологии И Инструменты," Известия Тульского государственного университета. Экономические и юридические науки, CyberLeninka;Федеральное государственное бюджетное образовательное учреждение высшего профессионального образования «Тульский государственный университет», issue 1-1, pages 108-114.
    • Handle: RePEc:scn:013908:15762778
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