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Измерение Силы Экономического Имиджа Стран Мира

Author

Listed:
  • ЧУГАЕВ А.

    (Киевский национальна университет имени Тараса Шевченко)

Abstract

В статье охарактеризованы результаты измерения экономической составляющей имиджа стран существующими методами. Предложено новый метод измерения на основе вебометрического подхода с использованием данных поискового интернет-сервиса, определены его преимущества и недостатки. Оценено уровень распространения позитивной и негативной экономической информации про страны, проведено сравнение с долей стран в мировом валовом продукте.

Suggested Citation

  • Чугаев А., 2015. "Измерение Силы Экономического Имиджа Стран Мира," Bulletin of Taras Shevchenko National University of Kyiv. Economics. Вісник Киiвського нацiонального унiверситету iм. Тараса Шевченка. Серiя: Економiка, CyberLeninka;Издательско-полиграфический центр «Киевский университет», issue 12 (177), pages 67-72.
    • Handle: RePEc:scn:013723:16532323
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