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Модель Зміни Поведінки Споживачів Як Основа Маркетингової Стратегії

Author

Listed:
  • Савельєв Вадим Валерійович

    (v.saveljev@advanter.com.ua)

Abstract

В статье рассмотрены базовые сегменты потребителей, проанализированы их мотивы потребления. Разработана модель изменения поведения потребителей в условиях снижения покупательной способности и предложены рекомендации по эффективных стратегических действий с целью повышения конкурентоспособности рыночного предложения.

Suggested Citation

  • Савельєв Вадим Валерійович, 2014. "Модель Зміни Поведінки Споживачів Як Основа Маркетингової Стратегії," Bulletin of Taras Shevchenko National University of Kyiv. Economics. Вісник Киiвського нацiонального унiверситету iм. Тараса Шевченка. Серiя: Економiка, CyberLeninka;Издательско-полиграфический центр «Киевский университет», issue 162.
    • Handle: RePEc:scn:013723:15671260
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