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Modeling in the processes of choice of the company delivering bottled water by the consumers on the background of reflexive management

Author

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  • Skitsko Volodymyr

    (Kyiv National Economic University named after Vadym Hetman, Kyiv)

Abstract

Человек может получить качественную питьевую воду несколькими способами, одним из которых является доставка питьевой бутилированной воды специализированными компаниями. Существование большого количества игроков на рынке питьевой воды приводит к возникновению ряда проблем, в частности, выбор потребителем компании по доставке воды и борьба таких компаний за потребителя. В работе предложено для влияния на решение потребителя использовать рефлексивных подход.

Suggested Citation

  • Skitsko Volodymyr, 2014. "Modeling in the processes of choice of the company delivering bottled water by the consumers on the background of reflexive management," Bulletin of Taras Shevchenko National University of Kyiv. Economics. Вісник Киiвського нацiонального унiверситету iм. Тараса Шевченка. Серiя: Економiка, CyberLeninka;Издательско-полиграфический центр «Киевский университет», issue 159.
    • Handle: RePEc:scn:013723:15654874
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