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Case study in optimal television adverts selection as Knapsack problem

Author

Listed:
  • Ivokhin Eugene V.

    (Taras Shevchenko National University of Kyiv, Kyiv)

  • Almodars Barraq. Subhi Kaml

    (Taras Shevchenko National University of Kyiv, Kyiv)

Abstract

В этом исследовании рассмотрено применение классической задачи 0-1 ранце с одним ограничением для решения задачи выбора пакетов телевизионной рекламы в критические периоды трансляций, таких как прайм-тайм новости, новости между продолжениями, в перерывах новостей и в часы пик с помощью программного обеспечения WINQSB. Сформулирована проблема постоптимального исследования решений задачи оптимального выбора телевизионной рекламы по времени, отведенному каждой группе объявлений.

Suggested Citation

  • Ivokhin Eugene V. & Almodars Barraq. Subhi Kaml, 2014. "Case study in optimal television adverts selection as Knapsack problem," Bulletin of Taras Shevchenko National University of Kyiv. Economics. Вісник Киiвського нацiонального унiверситету iм. Тараса Шевченка. Серiя: Економiка, CyberLeninka;Издательско-полиграфический центр «Киевский университет», issue 159.
    • Handle: RePEc:scn:013723:15654869
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