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Social and economical meaning of modern Advertising activity

Author

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  • Vitrenko A.

Abstract

В статье рассматриваются суть и роль рекламы на современном этапе развития социально-экономической системы, определены последствия действия рекламы на микрои макро уровнях.

Suggested Citation

  • Vitrenko A., 2012. "Social and economical meaning of modern Advertising activity," Bulletin of Taras Shevchenko National University of Kyiv. Economics. Вісник Киiвського нацiонального унiверситету iм. Тараса Шевченка. Серiя: Економiка, CyberLeninka;Издательско-полиграфический центр «Киевский университет», issue 137, pages 56-59.
    • Handle: RePEc:scn:013723:14613345
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    Cited by:

    1. Harris, J. Andrew & van der Windt, Peter, 2023. "Empowering women or increasing response bias? Experimental evidence from Congo," Journal of Development Economics, Elsevier, vol. 164(C).

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