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Модель Продвижения Корпоративного Бренда Через Торгово-Розничные Центры Компании Производителя Шин

Author

Listed:
  • Самойленко Инна Викторовна

    (Соискатель ученой степени кандидата экономических наук по кафедре менеджмента ГОУ ВПО Волгоградского государственного университета)

Abstract

В данной статье предложена модель продвижения корпоративного бренда через торгово-розничные центры компании производителя шин. Показана организация комплекса мероприятий по продвижению торгово-сервисных центров. А также представлена организация процесса реализации комплекса мероприятий по продвижению национальных шинных центров. Abstract: In given article the model of advancement of a corporate brand through the trading-retail centers of the company of the manufacturer of tires is offered. The organization of a complex of actions for advancement of the tradingservice centers is shown. And also the organization of process of realization of a complex of actions for advancement national tires the centers is presented.

Suggested Citation

  • Самойленко Инна Викторовна, 2011. "Модель Продвижения Корпоративного Бренда Через Торгово-Розничные Центры Компании Производителя Шин," Управление экономическими системами: электроннный научный журнал, CyberLeninka;Негосударственное образовательное учреждение высшего профессионального образования Кисловодский институт экономики и права, issue 31, pages 1-28.
    • Handle: RePEc:scn:007255:14961985
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