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Диверсификация Санаторно-Курортной Деятельности Как Основа Устойчивого Развития Предприятий Отрасли На Примере Чувашской Республики

Author

Listed:
  • Соколова Галина Николаевна

    (Санкт-Петербургский Государственный инженерно-экономический университет)

Abstract

В статье разработанаорганизационно-экономическая модель диверсификации санаторно-курортной деятельности в Чувашской Республике, выражающаяся в создании паспорта мест санаторно-курортного назначения, в организации маркетинга новых санаторно-курортных продуктов, в формировании целей и направлений диверсификации санаторно-курортного рынка региона и в предоставлении новых рекреационных услуг санаторно-курортным комплексом региона.In article the organizational-economic model of a diversification of sanatorium activity in the Chuvash Republic, expressed in creation of the passport of places of sanatorium appointment, in the organization of marketing of new sanatorium products, in formation of the purposes and directions of a diversification of the sanatorium market of region and in granting of new recreational services by a sanatorium complex of region is developed

Suggested Citation

  • Соколова Галина Николаевна, 2011. "Диверсификация Санаторно-Курортной Деятельности Как Основа Устойчивого Развития Предприятий Отрасли На Примере Чувашской Республики," Управление экономическими системами: электроннный научный журнал, CyberLeninka;Негосударственное образовательное учреждение высшего профессионального образования Кисловодский институт экономики и права, issue 28, pages 78-85.
    • Handle: RePEc:scn:007255:14825104
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