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Формирование Инновационного Потенциала Торгового Предприятия На Основе Франчайзинга

Author

Listed:
  • Халезов В. Н.

    (Аспирант Санкт-Петербургский Торгово-экономический институт)

  • Юдникова Е. С.

    (д.э.н., профессор Санкт-Петербургский Торгово-экономический институт)

Abstract

В статье франчайзинг рассматривается с точки зрения инновационной деятельности в торговле. Авторами предлагается методика формирования инновационного потенциала торгового предприятия на основе франчайзинга, основанная на анализе трех составляющих франчайзинговой системы: компании-франчайзера, предлагаемой франшизы и удовлетворенности франчайзир, работающих на франшизе. Также в статье даются рекомендации по увязке выбора франшизы с анализом внешней и внутренней среды торгового предприятия. In this article franchising is regarded as a method of innovational management of trade business. The authors propose methodology of formation of innovational potential of trade business by franchising, based of analysis of three elements of franchising system: franchiser, franchise offer and franchisees, working on the franchise. Also the authors give recommendations to coordinate the franchise selection with the results of the analysis of external and internal environment of the business.

Suggested Citation

  • Халезов В. Н. & Юдникова Е. С., 2011. "Формирование Инновационного Потенциала Торгового Предприятия На Основе Франчайзинга," Управление экономическими системами: электроннный научный журнал, CyberLeninka;Негосударственное образовательное учреждение высшего профессионального образования Кисловодский институт экономики и права, issue 32, pages 1-11.
    • Handle: RePEc:scn:007255:14816925
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