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Методика Управления Процессом Принятия Решений О Покупке С Использованием Моделей Маркетинга

Author

Listed:
  • Титова Татьяна Владимировна

    (Новосибирский государственный технический университет)

  • Лиханова Зинаида Константиновна

    (Новосибирский государственный технический университет)

Abstract

В статье рассмотрена методика управления процессом принятия решений о покупке с использованием моделей маркетинга.

Suggested Citation

  • Титова Татьяна Владимировна & Лиханова Зинаида Константиновна, 2011. "Методика Управления Процессом Принятия Решений О Покупке С Использованием Моделей Маркетинга," Управление экономическими системами: электроннный научный журнал, CyberLeninka;Негосударственное образовательное учреждение высшего профессионального образования Кисловодский институт экономики и права, issue 29 (5), pages 1-13.
    • Handle: RePEc:scn:007255:14730726
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