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Процесс Формирования И Оценки Уровня Лояльности Потребителей

Author

Listed:
  • Колобова Е. П.

    (Санкт-Петербургский университет экономики и финансов)

Abstract

В статье рассматриваются ключевые аспекты оценки уровня лояльности потребителей. Предложена сегментация потребителей и разработана методика по оценке потребителем уровня собственной лояльности.

Suggested Citation

  • Колобова Е. П., 2012. "Процесс Формирования И Оценки Уровня Лояльности Потребителей," Проблемы современной экономики, CyberLeninka;Общество с ограниченной ответственностью «Научно-производственная компания «РОСТ», issue 2, pages 220-225.
    • Handle: RePEc:scn:004883:14502842
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