IDEAS home Printed from https://ideas.repec.org/a/scm/usvaep/v19y2019i1(29)p122-134.html
   My bibliography  Save this article

Dynamics Of Profitability In Romanian Pharmaceutical Companies Under The Impact Of Changes In The Contemporary Business Environment

Author

Listed:
  • Stefanita SUSU

    (Stefan cel Mare University of Suceava, Romania)

  • Mihaela BIRSAN

    (Stefan cel Mare University of Suceava, Romania)

Abstract

The pharmaceutical industry has become a large and very complex enterprise. Since its inception at the beginning of the 19th century, this industry has transformed into one of the most profitable and most influential industries considered to be one of the largest investors in research and development both at European and worldwide level, a globally connected market of healthcare. The pharmaceutical industry is operating on a highly profitable market, with large profit margins, differentiated, of course depending on the size of the business and the stage of development. Business challenges have imposed to adjust their business models to fit the new market requirements to ensure business success. How have Romanian companies behaved in the globalized business environment, and which is the level of profitability needed to ensure sustainability? To these questions the present study is looking to bring answers to.

Suggested Citation

  • Stefanita SUSU & Mihaela BIRSAN, 2019. "Dynamics Of Profitability In Romanian Pharmaceutical Companies Under The Impact Of Changes In The Contemporary Business Environment," The USV Annals of Economics and Public Administration, Stefan cel Mare University of Suceava, Romania, Faculty of Economics and Public Administration, vol. 19(1(29)), pages 122-134, June.
    • Handle: RePEc:scm:usvaep:v:19:y:2019:i:1(29):p:122-134
    as

    Download full text from publisher

    File URL: http://www.seap.usv.ro/annals/arhiva/USVAEPA_VOL.19,ISSUE_1(29),2019_fulltext.pdf
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:scm:usvaep:v:19:y:2019:i:1(29):p:122-134. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Liviu Scutariu (email available below). General contact details of provider: https://edirc.repec.org/data/feusvro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.