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Romanian Tourism Promotion

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  • Alexandru-Mircea NEDELEA

    (Stefan cel Mare University of Suceava, Romania)

Abstract

The tourism industry is unlike any other because, instead of a product, you are selling a place and all the things it has to offer. You are competing with the entire world every time you promote tourism in a given destination, and this high level of competition demands a creative and unique approach. To be successful, your marketing should constantly put forth the best possible image of your destination, while creating interest on a broad scale in as many ways as possible. Romania has to conceive an efficient promotional mix in order to attract more tourists

Suggested Citation

  • Alexandru-Mircea NEDELEA, 2017. "Romanian Tourism Promotion," The USV Annals of Economics and Public Administration, Stefan cel Mare University of Suceava, Romania, Faculty of Economics and Public Administration, vol. 17(2(26)), pages 69-75, December.
    • Handle: RePEc:scm:usvaep:v:17:y:2017:i:2(26):p:69-75
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    File URL: http://seap.usv.ro/annals/arhiva/USVAEPA_VOL.17,ISSUE_2(26),2017_fulltext.pdf
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