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Communication In The Emergency Situations Management

Author

Listed:
  • Ovidiu Aurel GHIU?Ã

    („ªtefan cel Mare” University of Suceava, Romania)

  • Gabriela PRELIPCEAN

    („ªtefan cel Mare” University of Suceava, Romania)

Abstract

This paper is talking about communication use in emergency situations management from a marketing perspective. We have analyzed if this communication is different from the communication of a company with her publics; the legislation which provides the framework for this type of communication in Romania, when is applicable and who is in charge. As methodology we have utilized documentary research. We mention similarities and differences between this type of communication and Integrated Marketing Communication (IMC).

Suggested Citation

  • Ovidiu Aurel GHIU?Ã & Gabriela PRELIPCEAN, 2014. "Communication In The Emergency Situations Management," The USV Annals of Economics and Public Administration, Stefan cel Mare University of Suceava, Romania, Faculty of Economics and Public Administration, vol. 14(2(20)), pages 122-130, December.
    • Handle: RePEc:scm:usvaep:v:14:y:2014:i:2(20):p:122-130
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