IDEAS home Printed from https://ideas.repec.org/a/scm/usvaep/v14y2014i1(19)p138-146.html
   My bibliography  Save this article

Present State And The Perspectives Of Sms Marketing In Romania

Author

Listed:
  • Mihai COSTEA

    (“Stefan cel Mare” University of Suceava, Faculty of Economics and Public Administration, Romania)

  • Alexandru-Mircea NEDELEA

    (“Stefan cel Mare” University of Suceava, Faculty of Economics and Public Administration, Romania)

Abstract

The SMS (Short Message Service),which emerged at the beginning of the 90s as a result of the telephone services’ need for diversification, it is now used in the communication campaigns involving customized messaging, but also in general messaging campaigns sent both to the existing clients and to the potential ones. Thus, the SMS became widely used, turning into one of the most popular instruments of Mobile marketing and, soon becoming a separate concept named the SMS Marketing. Although there is the preconception that the mobile marketing and, namely, the SMS marketing is intended to be used primarily by the big corporations, which have the power and also the availability to invest substantial amounts of money in this sort of programs, the present paper intends precisely to debunk these preconceptions and, hence, to present the advantage of such marketing campaigns for the segment consisting of small and middle companies in Romania.

Suggested Citation

  • Mihai COSTEA & Alexandru-Mircea NEDELEA, 2014. "Present State And The Perspectives Of Sms Marketing In Romania," The USV Annals of Economics and Public Administration, Stefan cel Mare University of Suceava, Romania, Faculty of Economics and Public Administration, vol. 14(1(19)), pages 138-146, June.
    • Handle: RePEc:scm:usvaep:v:14:y:2014:i:1(19):p:138-146
    as

    Download full text from publisher

    File URL: http://www.seap.usv.ro/annals/arhiva/USVAEPA_VOL.14,ISSUE_1%2819%29,2014_fulltext.pdf
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:scm:usvaep:v:14:y:2014:i:1(19):p:138-146. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Liviu Scutariu (email available below). General contact details of provider: https://edirc.repec.org/data/feusvro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.