Consumer Utility Theory To Business Management
The purpose of the work was to identify the factors determining the dynamics influencing consumer behavior. The theme of this topic is based on the importance of consumer behavior in running a business. Purchasing behavior following processing is realized not only the needs that were the basis for decision making (thirst, hunger, cold, prestige, self-image, etc.), but also information on which choice is made (quality, design, taste , color, reliability). We propose in this study to achieve an interpretation of consumer behavior and identify influences business or business can influence it. The research studied the following topics:Factors influencing consumer behavior; Study of Consumer Behavior Patterns;The importance of the consumer; Consumer influence in running the business. From our studies we found that it is a topic of interest, studied and treated by the producers of science. Studying consumer behavior is very important because it helps a lot in running a business, in collaboration with some partners and even to differentiate yourself from competition
Volume (Year): 12 (2012)
Issue (Month): 1(15) (June)
|Contact details of provider:|| Postal: Universitatii 9, 720225; Suceava|
Phone: +40 230 522978
Fax: +40 230 216147
Web page: http://www.seap.usv.ro
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:scm:usvaep:v:12:y:2012:i:1(15):p:138-143. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Liviu Scutariu)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.