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The Main Directions Of Regional Marketing In A Context Of Tourism Development

Author

Listed:
  • Olexander KYFYAK

    (Chernivtsi National University, Ukraine)

  • Alexandru NEDELEA

    (“Stefan cel Mare” University of Suceava, Romania)

Abstract

In this article it is advanced the necessity for regional marketing as tool of strengthening the competitiveness of tourist services’ sphere. It is also investigated its essence and specificity in modern conditions. On the basis of certain tendencies and the carried out marketing researches recommendations about formation of effective strategy for regional marketing in ? context of necessity for tourism development are offered.

Suggested Citation

  • Olexander KYFYAK & Alexandru NEDELEA, 2009. "The Main Directions Of Regional Marketing In A Context Of Tourism Development," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 8(8), pages 9-13, December.
    • Handle: RePEc:scm:rdtusv:v:8:y:2009:i:8:p:9-13
    as

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